As millennials evolved with time, new technologies have been introduced to release human effort. This use of technology increased, even more, when mechanical ways came to use even for entertainment purpose. Now online methods are the most common methods used globally. Among these, online shopping is a prominent type of online technology that everyone uses. But, not everyone is good at technology. So to make the process easier, we can improve our online shopping experience. For that, we have to imply the use of the latest technology. It is useful as it enhances the customer’s experience of online shopping.
The latest technology may help the customer increase their experience in a better way in online shopping. For this, personalization technology is the most preferred way. Personalization technology enables the customer to interact more openly with the owner. Users prefer this way as they can be involved directly into it. Hence, it is called personalization. It allows the purchaser to be sure of buying something before buying it. According to recent observations in the online world, personalization is the method that will become the future for e-commerce. It would profit both, the consumer/buyers as well the supplier/seller.
The best part about using personalization technology in the retail market is that it gives you the option to choose. This means that you can select any color that you like, or any design and also select the material of your preference. It has all the variety. Due to this, audiences/users may be attracted more to the product. They would like to get accustomed to such services as it will give them the chance to select the product just as they had imagined it to be. Hence, more customers will be associated with this technique and thus increasing online shopping experience.
The technology can be further enhanced and understood by using AR (Augmented Reality) and VR (Virtual Reality). It’s worthy of thinking AR and VR for retail in the way in which it affects consumers need during their shopping journey. A tag on the item for consumption is only useful in conducting information regarding the product or the brand but, AR and VR can simply binge digital information online and bring it to life as an overlap on a product or on the label itself.
Tricks to improve the customer’s experience
The customer’s interests increases in a product if they could experience it well. Hence, tricks like personalization are effective. To make personalization more interesting for consumers, we should try introducing visualization methods to it. This includes:
- 3D Product Configurator
- Location-based Computing
3D Product Configurator
The latest technology, called 3D, short for three-dimensional is an amusing way of selling products. Keeping this in mind, sellers must start using this technology as well. In retail, this technology is called 3D product configurator. It creates the visual effects of virtual reality, by which the consumer would feel that they are examining the product in real. Hence, it visually displays the product in 3D, online. It customizes the product by color, design, and material.
By using this technology, you can satisfy the customer, as it is really beneficial from a customer’s point of view. Firstly, it enhances the customer’s experience. It means that customers can improve their expertise regarding online shopping. They can see the product as if they are watching it live. It would be just like shopping in markets and malls, except you will be sitting at your home relaxing and getting goods by viewing them online. The experience would attract more users towards online shopping. So we can say that it directly involves the customer in the production. It would provide complete information about the product. Thus, the customer will know the insight into how pricing is generally made.
The best part of this technology is that it is not only helping consumers, but is also efficiently increasing the business for sellers. The productivity of the company grows by a large amount. The sales increase obviously when more customers get attracted and more buying and selling means more profit. Also, when talking about online shopping, we have to keep in mind about the conversion rate. So this technology also increases the conversion rate of the site, meaning an increase in the number of visitors on the website. So of course, this number will rise with this new technology as well. An excellent example of this is the brand Guerlain, for perfumes and cosmetics. The conversion rate of the company improved vastly with the use of 3D product configurators. Every day more people are visiting their sites and purchasing goods.
Thus, this has been considered the best trick to improve the customer’s experience.
Another effective method of brightening up the chances of improvement in online shopping is with the use of location-based computing. It is mostly used to set location on our smartphones for traveling, but, it can be beneficially used in online shopping as well. It can be used in such a way as to promote the product based on targeted audiences’ location. Furthermore, it also guides customers to find the product’s in-store.
The advantage of using this technology is that it is useful is saving lots of money and time as you do not have to waste time locating the product needed, in places where you might never be able to find them. Also, it saves money as you can spend little on establishing the product’s location and save that for something more productive and more fruitful. Hence, it saves lots of time at the store and plans budget before-hand.
It also is a great way of helping the business to grow as it does not require any extra promotions. You can simply locate your audiences that are interested in your product and sell it to them instead of wasting time on consumers who cannot afford it or will not buy it. It simply promotes your product by location-based and navigation-based services. Hence, it increases the sale by a large number.
These are the most unique items used for marketing goods. It uses artificial intelligence (AI) to deliver messages to people on a real-time basis. With its help, online shopping can be made much more effective. That is because, as it is based on AI, it reduces human efforts. In fact, it eliminates the human’s work. It does not mean unemployment, but it actually increases employment rate as more people are able to become a part of this network. Online shopping is made effortless using this method. This trick is sophisticated as well as satisfactory for consumers.
Customers will be glad with this service as it is much time saving for them. Due to this technique, they can receive quicker replies from suppliers. The retailers do not need a third-man to operate and transfer their responses. Instead, artificial intelligence makes it less complicated for consumers to receive and understand the retailer’s response. Hence, it is a commendably constructive service for the customers if they want quicker responses from their retailers. The best part about it is that it helps customers to solve their queries as it answers all the doubts and problems of the customer.
Not only the customer, but even the supplier is profited from this technology. The business plans brings significant changes in the success chart, where sales increase moderately. Not just by expanding the purchase but also by reducing the cost of operation, it is marked as one of the best tricks to improve online shopping. As it does not require much promotion this way; thus, the investment might be reduced, and the profit might be more. Also, it creates a better client/owner relationship. The seller themselves are engaged more with customers to help and guide them, which builds trust among them and hence, increases further sale.
All these technologies mentioned above, whether location-based computing, 3D product configurator chatbots, AI, or AR and VR each play a vital role in enhancing a customer’s service and experience. They all affect the profits of the retailers and releases the stress of consumers. So the sale is increased, and losses are decreased. Even techniques like voice-controlled shopping, which let you shop just by voice-controlled devices, are helpful. Now, more people than ever before are using voice-activated devices such as Amazon Alexa and Google Assistant. Each device has augmented the productivity of sales to infinity.
After seeing the extreme rise in profit results from scratch to improved sales of many famous online shopping stores, other businesses are also encouraged to enhance customer experiences through these technologies. They, too, are getting amazing results and responses from customers.
Bio: Yahong Zhang is a cat lover, an enthusiastic traveler and head of marketing at Hapticmedia, provider of 3D product configuration software that doubles clients’ ecommerce conversion rates. She also writes for Cwordsworthblog about SEO and inbound marketing for startups.